Who Is SimpleWag?

Who is SimplWag?

I’ll never forget my mother’s last wish.

Facing the final days of what was a beautiful life, my mother’s hospice room was packed with photos, pillows, and other trinkets that reminded her of home. But something was missing.

10 years prior, we adopted a sweet, bundle of joy Maltipoo named Baby Rose. In the beginning, my mother and I shared custody of her while I lived in the college dorms. But once I moved out, Baby moved in with me permanently.

Because of this, I was a little shocked to discover my mother’s last wish was to have Rose there by her side in her final moments. The family wasn’t complete without her.

Sadly, Baby developed seizures a few years later. After helping my mother and I ease so much pain, I was crushed to see her suffer. So I swore to myself I’d find a solution.

After months of research, and a small fortune on vet bills, we discovered food allergies are a common source of seizures in pets. And sure enough, as soon as we got her on an all natural diet, the seizures disappeared. In fact, Baby Rose now has more energy than ever despite being 70 in dog years!

SimpleWag dog treats

And so SimpleWag was born. With tens of million of pet owners nationwide, it broke my heart to think even a fraction were dealing with the pain and suffering our Baby Rose went through.

Today, SimpleWag has one simple mission: Provide pet owners with the highest quality, all natural, non-toxic pet care products. Why?

Because pets are family, and family comes first.


Chelsea Alana

Co-Founder SimpleWag



  • I’m very interested in your product

    Sharon Slaughter
  • My husband is always feeding table scrapes to my little YorkI so bad I have threatened to leave him because he is so overweight I am at a loss

  • I would like to receive pet food alerts. Thanks!

    Nancy Strain
  • I am so glad to read this so now I will stay a way.

  • It said one common household treat is killing the dogs……what is it?


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